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- Fraser Suites Sydney
- Andrew McManus Presents Backstreet Boys Tour
- RPA & The United Nations Of Sound
Click here to read all our latest news and happenings – October 2012
Klick Communications’ Sydney office continues to grow with a number of new clients coming on board.
The digitally-lead PR agency has been steadily expanding with many more consumer brands being attracted to its unique blend of social media, digitally-lead public relations and content marketing.
Recent additions to its list of partners includes skincare brands Bio-Oil and Ella Baché, one of Australia’s fastest growing franchises – Blow Dry Bar, a selection of Jones Lang LaSalle NSW managed shopping centres and a new alcohol brand currently taking the world by storm – The Kraken Black Spiced Rum.
Klick’s founder and director, Kim McKay, talks about the recent wins:
“We’re looking forward to doing some great work with our new partners. Our team specialises in blending public relations with social media and other digital communications tools. Consumers are changing and the way they interact with brands is changing. We start with these ‘connected-consumers’ and follow which platforms they choose to use – this ultimately leads to campaigns that meet these new ways in which consumers are finding information.”
Managing Director of Blow Dry Bar, Nathan Cuneen, talks about why he chose Klick: “Klick impressed us with their combination of social media and PR skills and the unique approach they took to our marketing needs. We’re really pleased with the relationship.”
Felicity Darcy, Marketing Manager at Bio-Oil added: “Klick had specific experience and recent successes in content marketing, social media and traditional PR. This, along with their hands-on team made them a great fit for us.”
To cater for this growth, Klick has also expanded its team with Paul Sargent joining as Communication Specialist. Kim adds: “We’re really happy to have Paul on board from both a professional and cultural point of view.”
Click here to read all our latest news and happenings – September 2012
In the July issue of Marketing you may have read the feature titled ‘Digital Darwinism’. The article outlined the evolution of digital agencies from the early days of web design to the present where we offer a host of digital disciplines: strategy, creative, public relations and more. Although all very true, I couldn’t help thinking about the concept of digital Darwinism and how it is affecting more than just digital agencies.
Charles Darwin famously believed that it is not the strongest of the species that survives, or the most intelligent – it is the species that are the most adaptable to change, and in business at no point since the industrial revolution has this been more true. By now everyone is aware of the power of digital media and platforms, and that companies must embrace them and have a large digital component – if not a lead digital component – in any marketing campaign. But how fast are digital platforms changing? Where are they going? And how will whatever comes next influence business?
The truth is, no one knows for sure. One thing we do know is it’s not only digital platforms that are evolving; the consumers that use them and society in general is developing, being driven by the hunger for more information and connectedness, and the speed at which these anthropological and technological changes are happening is incredible. A true concept of digital Darwinism would dictate that only companies that have the capacity to evolve with these online and offline shifts will survive. This concept has also been outlined in The End of Business as Usual, a recent book by new media thought leader Brian Solis.
So how do you make sure your company is adaptable to change in the digital world?
Let’s start with your brand. From a digital perspective your brand is becoming less and less of what your marketing or communications department says it is and more a collection of conversations of what your customers say it is. As these conversations develop, over time so will your brand – whether you like it or not – so why not harness that power and embrace that change? Don’t get me wrong, brands must still be recognisable and instil a level of trust, but confidence in consumers is now gained through a new social means and, even more worryingly, if not handled correctly distrust can be instilled faster.
Your customers, now enabled through technology, can make more informed decisions by filtering, sorting and finding information at lightning speed; they can opt in or out of advertising and compare, confer and discuss their experiences. They have evolved and we must treat them differently. And by that I mean fundamental communication, such as the tone of voice and key messages used, not just churning out the same marketing communications on these new digital platforms.
A perfect example of this is a Facebook community where, when managed correctly, there is little need to push out sales messages about products or services. Brands can ask their community to give their opinion on the same products or services offering their customers a sense of inclusion with the brand that was previously not there. Brand equity and affinity is built through cohesion, which then leads to advocation and sales.
Many companies get scared by these changes and do nothing, which is a sure way to fall to digital Darwinism, but some see it as a huge opportunity to get their customers (communities) to work for them. Online brand advocates will talk, share and build your brand in the eyes of their communities on your behalf, for little or no cost.
Next companies must prepare for even more change and become adaptable. Five-year plans are all well and good but more than this it’s important to instil a culture and company ethos of adaptability, as the five-year plan will be out of date in a year. It’s inevitable that consumers will continue to progress and current marketing strategies will become redundant, and even the new ones destined to diminish within only a few years. More than anything companies must be nimble, fast to refresh strategies and open to trying new things.
In Charles Darwin’s theory of natural selection the whole point was that some species didn’t make it. As you read this blog there is the chance your company will meet the same fate, the only thing that will stop you is to become more open to digital change. Fast.
Dan’s post was published August 10th 2012 – http://klick.is/QjZynT
Click here to read all our latest news and happenings – August 2012
Hello again. It’s the 39-year-old Happy, although this time next week I will be 40. A week of milestones. The end of my life and the end of my time at Klick. Didn’t someone say life begins at 40? Well if that’s the case I’ve no idea what I’ve been doing with myself for the last 20, but looking forward to the next.
My course kicks off again next week and so today is my last day as a Happy. It’s been a fantastic few weeks that has given me a very privileged insight into the day-to-day activities and personalities of a PR agency… although far, I’m sure, from just your average PR agency.
I definitely know a lot more than when I started. Then I was very green. I’ve certainly converted quite a few unknowns into knowns. The experience has been invaluable as I have been relating the plain theory into colourful practice. I’d say I’m a lighter shade of green. Just being able to listen and observe has been really cool. I’m looking forward to getting back to TAFE and sharing with my classmates. I’m not the only class member of ‘advanced’ years so a little assurance will go a long way.
I will be proud to look back in the knowledge that I am a member of the special Happy alumni and that I can reference my time here if needed in the future.
As for me, will I make the jump? Still a few more rivers to cross and mountains to climb before I make that decision. I still have my own business to run and looking after that will always keep me on the right side of busy. But it also provides me with lots of flexibility and options ahead.
In signing off, I really want to acknowledge what a very friendly, professional and smart bunch the team at Klick are. Thank you for your patience and guidance. And a very special thanks to Angela for being so welcoming and for getting me into One Direction. I will never forget you for this selfless gift.
Good luck one and all.
Richard participated in a one month Happy to Help program at Klick Communications. His experiences were documented here through weekly blog posts
The team here has an eclectic taste in music. Being Friday, we’ve had a fair amount of Dolly – thanks Dan, for a man from Newcastle (UK, not NSW) you are full of surprises. There’s plenty of groovy Motown – from ‘Retro Renee’, and courtesy of Ange, a questionable amount of Bieber and One Direction. You know you’re in trouble when you are whistling The Biebster on the way home, and humming One Direction in the shower. Not good. My better half is reasonably concerned. As am I. I am 39 after all, not 19. Ho Hum.
There’s definitely a rhythm to Klick.
It’s been another interesting week for the new Happy. I have spent time updating media lists, researching new publications, monitoring one of our client’s Facebook page, verifying the details of various media contacts, participating in a brainstorming session, on the phone to different publications obtaining their media packs, the odd bit of writing here and there, and of course the absolute highlight… wrapping promotional gift packs to be sent to a selection of journalists, on behalf of one of our clients.
I have pondered more this week about what a career transition is about. There are definite plusses and minuses. Obviously everyone is different, and everyone approaches such an endeavour with an equal measure of excitement and fear. Certainly trepidation. I wouldn’t wish to speak for others in my situation but I think it boils down to a few factors. These would generally be based around your skills and your attitude.
I think it was former US Defense Secretary Rumsfield who infamously said, of the Iraq war, ‘There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know. ‘
Whilst I am in no way comparing my adventure into PR at Klick to a desert war, I was reminded of that quote this week. I was reminded that there are skills I have that have evolved over my career to date that I know about, and I’m confident about. I know that these skills will be transferable, and will be put to good use in PR.
I am also very aware that there are quite a few things I know that I don’t know. As expected in a career transition, the dry sponge is receptive and willing to learn about these unknowns. For me that would be strengthening my social media muscle, and learning all about the media – the products, the processes and the personalities.
Then of course, there are the unknown unknowns. I suspect there are a lot more of these than any other kind. And you know what? These are the ones I’m excited about. These make me smile on my way to Surry Hills, make my chuckle whilst enjoying a beer on my way home to Chippendale, and make me appreciate the opportunity that the guys here have given me. Most importantly I am looking forward to converting the unknowns to knowns.
In the meantime, I shall keep navigating my way through this new experience and try not to annoy the team with my stream of – probably idiotic – questions.
Just please, pretty pleeeease, less Bieber, and a lot less One Direction. I have a reputation to consider.
Richard will be participating in a one month Happy to Help program at Klick Communications. His experiences will be documented here through weekly blog posts